dipp | A centralized hub for your CreativeOps

YouTube and Shopee Partner in Southeast Asia: What It Means for Brands

In a significant move for e-commerce in SEA, YouTube has announced a partnership with Shopee to launch live shopping features. Starting in Indonesia

Celia Ting Nov 21, 2024

Case studies

NARS reduces campaign prep time by 75%

NARS cosmetics was able to reduce campaign preparation time by 75% after a process overhaul.

Mikhail Abramov Nov 20, 2024

eCommerce insight

(NEW!) 2025 E-Commerce Trends and Strategies to Stay Ahead

The e-commerce landscape underwent significant transformations in 2024, paving the way for key trends that will shape 2025.

Celia Ting Nov 19, 2024

eCommerce insight

JellyCat hits a record high revenue growth - the Emotional Resonance brand strategy is the key

Jellycat, the luxury plush toy brand, reported an impressive revenue growth of 37%, reaching £200 million by the end of 2023. Here's the secret...

Celia Ting Nov 7, 2024

eCommerce insight

The price war ends, eventually, it's about GMV. 6 ways to increase GMV

The 1111 mega sale is approaching—what’s your plan to ramp up sales? Are you still considering entering the price war? If so, you might want to...

Celia Ting Oct 28, 2024

eCommerce insight

5 traits of Gen Z’s shopping behaviour

Generation Z in the Asia-Pacific region is increasingly swayed by social media platforms like TikTok and the recommendations of their favorite...

Celia Ting Oct 14, 2024

eCommerce insight

Get ready for the eCommerce Mega Sales season - a step-by-step guide

With events like the 11.11 Singles' Day, these double-digit sales days are crucial moments that can make or break your yearly revenue.

Celia Ting Oct 11, 2024

Case studies

How JASPAL's ecommerce production teams became entirely self sufficient

See how Kérastase streamlined campaigns, cutting prep time from 20 days to 4, with dipp's efficient creative solutions.

Mikhail Abramov Sep 30, 2024

eCommerce insight

Retailers are convincing their customers to replace their pandemic-era devices, here's how.

During the pandemic era, some brands met booming sales due to the WFH policies, however, they've been facing a significant revenue drop ever since...

Celia Ting Sep 30, 2024

Case studies

E-commerce image cheatsheet - Shopee, Lazada, Zalora

Take your existing creatives and turn them into a modular design system and automate your design process.

Mikhail Abramov Sep 12, 2024

eCommerce insight

Inside the 2024 Paris Olympics: What Sponsors Are Getting

The Paris 2024 Olympics have established new standards, not only in athletic achievements but also in global brand collaborations.

Celia Ting Sep 12, 2024

Case studies

Design principles - basic rules for e-commerce visuals

Follow these basic rules for creating dynamic and engaging visuals without creating unreadable and unscannable visuals.

Mikhail Abramov Sep 10, 2024

Design tips

You need different visual strategies for your brand.com and online marketplaces

You need strategies to make PDP images outstanding as shoppers don’t search for a specific brand name on a marketplace. Rather, they type the product...

Celia Ting Aug 26, 2024

"Shoppertainment", a buzzword for all retail brands.

Shoppertainment is a fusion of shopping and entertainment, transforming traditional e-commerce by incorporating engaging and interactive content.

Celia Ting Aug 8, 2024

Case studies

Turning your creatives into a modular production process

Take your existing creatives and turn them into a modular design system and automate your design process.

Mikhail Abramov Aug 7, 2024

Design tips

Tips for a high-converting product listing page with best practice examples for your brand.com

In this article, we will explore what a product listing page is, provide six essential tips for optimizing your product listings.

dipp Inc. Jul 23, 2024

eCommerce insight

PLT Faces backlash for scrapping free returns: A shift in retail return policies

Many major retailers have introduced fees for product returns in recent years, such as H&M, Zara, American Eagle, Saks Fifth Avenue, and even SHEIN.

Celia Ting Jul 22, 2024

eCommerce insight

The world’s most valuable brands of 2024: Apple is the first trillion dollar brand

With its $1 trillion brand valuation, Apple secured its third straight year as the world’s most valuable brand. In 2024, strong brands continue to...

Celia Ting Jul 4, 2024

eCommerce insight

Marks & Spencer's record profit growth signals new era: Strategic overhaul and ESG initiatives drive success

M&S, the iconic British retailer has made headlines with its impressive financial performance by revamping its food and clothing divisions.

Celia Ting Jul 4, 2024

Case studies

Bridging the gap: dipp enhancing L’Oreal Professional Paris’s campaign planning process

See how Kérastase streamlined campaigns, cutting prep time from 20 days to 4, with dipp's efficient creative solutions.

Mikhail Abramov Jul 3, 2024

eCommerce insight

MINISO and Pop Mart have been expanding their market into SEA, what brings them a fast-growing expansion?

In recent years, Intellectual Property (IP) stores have become a cultural phenomenon. Retailers like MINISO and Pop Mart are at the forefront of this...

Celia Ting Jun 21, 2024

Case studies

From briefs to efficiency: How Kérastase built a lean workflow with dipp

See how Kérastase streamlined campaigns, cutting prep time from 20 days to 4, with dipp's efficient creative solutions.

Mikhail Abramov Jun 21, 2024

eCommerce insight

Lazada 6.6 Mega Sale and 6.18 are around the corner, Taobao just dropped us a few tips.

Recently, online platforms in Southeast Asia have attempted to embrace new strategies to boost online sales.

Celia Ting Jun 3, 2024

Case studies

Timberland's weekly product launch capacity goes from 50 to over 1,000

Timberland finds unparalleled production efficiency when it comes to launching and updating their e-commerce channels.

Mikhail Abramov May 21, 2024

eCommerce insight

dipp compared to others in the creative operations field

Creative operations & processes are becoming more and more sophisticated by the day. How is dipp different from the usual suspects?

Mikhail Abramov May 8, 2024

eCommerce insight

what are trending cosmetic brands and designs in APAC

The power of graphic design cannot be overstated. It is imperative to leverage design as a language that communicates your brand’s core.

Celia Ting Apr 29, 2024

SaaS

Dr. Creativelove: How I stopped worrying and love AI

AI disruption is coming for the creative and design industry! How designers can prepare and take advantage of the chaos that's coming.

Mikhail Abramov Apr 26, 2024

Design tips

Speed up your design production & improve your creative operation

There are many ways to optimize the creative and design process. Here are some takeaways from what we have seen our clients and past experience do to...

Mikhail Abramov Apr 12, 2024

eCommerce insight

What are other brands doing to help their online stores thrive so far in 2024

The e-commerce industry in Southeast Asia is witnessing significant transformations in 2024, with a series of developments reshaping the landscape.

Celia Ting Mar 29, 2024

SaaS

How to communicate and master project management in CreativeOps

Within this CreativeOps workflow, how does communication take place. We look back at our past and current clients and pull some insights.

Mikhail Abramov Mar 27, 2024

eCommerce insight

Ramadan 2024: tips and insights to boost your online sale

75% of Indonesians are expected to spend 20% more in Ramadan. Products, like kitchen appliances, clothes, and cosmetics are expecting a boom in the...

Celia Ting Mar 25, 2024

Insider

AI era is coming, get boomed or get doomed.

Retailers are reshaping the future of shopping with innovative AI technologies. Discover the latest trends and advancements revolutionizing the...

Celia Ting Mar 12, 2024

eCommerce insight

Retail layoffs in 2024 and how software tools may help

Layoffs continue to be prevalent across industries worldwide. The trend of cost reduction is due to companies seeking alternatives to control budgets.

Celia Ting Feb 29, 2024

SaaS

An overview of "CreativeOps"?

The new buzzword on the block, CreativeOps. Let's break this fun but serious keyword down in some detail.

Mikhail Abramov Feb 7, 2024

Design tips

Key visuals & compositional flexibility

Achieving consistency across a seemingly infinite amount of sizes and proportions is not easy. Combine this with the business pressures of delivering...

Mikhail Abramov Feb 5, 2024

Design tips

Designer's take on 2024: Five trends you don’t want to miss for your eCommerce brand

A short roundup of new tech and trends that we'll see in the coming year!

Massimo by dipp Jan 11, 2024

Case studies

Levi's Taiwan improves production efficiency by 90%

Levi’s Taiwan launches thousands of products every year with just one art director and dipp's automation platform!

Mikhail Abramov Nov 2, 2023

SaaS

Why software adoption is so difficult

It’s not a simple matter of purchasing an account for every employee and enforcing usage. It’s a matter of making organizational changes so every...

Massimo by dipp Oct 3, 2023

Case studies

Taiwanese eCommerce enabler Hsin Hsin Galaxy (HHG) grows 3x clientele with zero additional design costs

Discover HHGalaxy's innovative growth strategy as an e-commerce agency and learn how they help brands like L'Oreal and Pandora with design automation.

Mikhail Abramov Sep 14, 2023

Case studies

Pandora defies pandemic business outlook & grows by optimizing their e-commerce process

In the wake of the Covid-19 pandemic, projections for the well-known Danish jeweler Pandora were looking dim for 2021. In spite of the harsh outlook,...

Mikhail Abramov May 17, 2023

How to improve the visual design process for the future of automation?

Dipp aims to transform visual design process into a scientific one through design analysis and automation as we head into the future of automation.

Massimo by dipp Aug 16, 2021

Insider

Surviving COVID-19 & gaining competitive advantage for your brand

How can brand reallocate marketing budget - focusing on e-commerce, decrease OOH and increase OTT are just some of the things marketers are thinking...

Natalia Kosińska Apr 15, 2020

Marketing trends

The impact of Coronavirus (COVID-19) on digital marketing

COVID-19 has caused people to exhibit different purchasing behaviors and there is basically no industry that is not affected by coronavirus.

Natalia Kosińska Apr 1, 2020

Marketing trends

AR & VR - the Future of Advertising or a Temporary Trend?

With brands like Samsung, Volvo, WWF & IKEA tapping into the AR/VR marketing trends, BCG reported that 90% of consumer advertisers will join the game.

Natalia Kosińska Mar 19, 2020

Marketing trends

Dipp's Ad Tech Review 2019

It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.

Natalia Kosińska Jan 16, 2020

Style Guide and Brand Uniformity in the Digital Age

Having a style guide helps to keep a brand vision alive and makes sure that the audience understands your messaging properly.

Natalia Kosińska Dec 17, 2019

Marketing trends

Why a drag & drop image editor doesn’t work for your brand?

While Canva or Bannersnack allows you to play the designer via drag & drop, a subjective design process can be inefficient leading to undesirable...

Natalia Kosińska Nov 26, 2019

Marketing trends

Brand Consistency in Omnichannel Marketing

Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.

Natalia Kosińska Jun 18, 2019

Marketing trends

Understand A/B Testing and achieve the best results for your brand

No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...

Natalia Kosińska Jun 11, 2019

Insider

Every ad is a promise that your brand is expected to keep

As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.

Natalia Kosińska Jun 4, 2019

SaaS

Highlights from Echelon Asia Summit 2019

We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.

Natalia Kosińska May 28, 2019

Marketing trends

Winning the social media popularity contest may not bring you actual sales

There's no doubt that many likes make your brand look more credible, but it doesn’t say anything about the actual conversion.

Natalia Kosińska May 15, 2019

Design tips

The psychology behind visual treatments

WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.

Natalia Kosińska May 7, 2019

The anatomy of a digital ad

The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.

Natalia Kosińska Apr 23, 2019

eCommerce insight

E-commerce in Southeast Asia: win with seasonality in sales

The most important peak in e-commerce performance worldwide is the last three months. SEA is no different, with 40% of online sales happening at that...

Natalia Kosińska Apr 16, 2019

Don't make your brand's messaging a jargon festival

The key to making consumers interested and your brand trustworthy is clear and true messaging – the craft of turning the complex into easily...

Natalia Kosińska Apr 9, 2019

Key insights about Malaysian eCommerce

More than 50% of Malaysians are e-commerce users and an average shopper brings a revenue of US$185. But where do they do this business?

Natalia Kosińska Apr 2, 2019

Insider

Where to e-commerce? Southeast Asia edition

With a projected market volume of over 45 billion USD in 2023, Southeast Asian e-commerce is growing fast – and it already accounts for 40% of global...

Natalia Kosińska Mar 26, 2019

Design tips

Your brand’s ads might be an example of graphic art, not graphic design

Although art and graphic design happen to share similar outcomes, they are driven by very different processes employing different levels of...

Natalia Kosińska Mar 12, 2019

Marketing trends

What lies in the heart of a good digital ad?

Digital advertising is no longer just a description for banner ads randomly located on various websites – instead, it stands for a number of...

Natalia Kosińska Mar 5, 2019

Marketing trends

5 Inspiring TED Talks on Advertising and Idea Creation and What We Have Learnt from Them

We have watched 5 inspiring TED Talks on idea creation and advertising. All of them share some thought-provoking insights which are worth analyzing...

Natalia Kosińska Feb 26, 2019

What is the future of digital advertising? More time for creativity and increasing personalization

There are two very important trends taking over advertising – personalization, and automation. Through automation, the feeling of annoyance gets a...

Natalia Kosińska Feb 19, 2019

Marketing trends

Stories of success, struggles & observations

Designer's take on 2024

Join the dipp dive!