A long-standing English porcelain and china manufacturer that was established in 1759. It has since exported their fine product across the world and is perhaps the most influential ceramic pottery brand in British history.
Despite its global influence, Wedgwood Taiwan faced a critical challenge in optimizing its e-commerce creative for a seamless online shopping experience.
Wedgwood Taiwan’s e-commerce store lacked a clear visual hierarchy, making it difficult for shoppers to distinguish between product categories. Mugs, cups, and plates appeared inconsistent in scale, leading to confusion—was a plate meant for dinner or dessert?
This issue was further compounded by language barriers. In Mandarin, there are no direct classifications such as "pasta plate," "dessert plate," or "soup plate." Instead, plates were labeled solely by their dimensions, such as “Floral White Plate - 18cm” or “Floral White Plate - 22cm.” Without clear product differentiation, customers struggled to determine the intended use of each plate, making it difficult to shop with confidence. Worse still, inconsistencies in product images meant that, at times, a smaller 18cm plate appeared larger than a 22cm plate on the website, misleading shoppers and creating frustration.
Compounding this issue, Wedgwood Taiwan had no in-house design team. Even minor tasks, such as adding a logo or placing text on lifestyle images, required waiting in a long agency queue, slowing down campaign execution and product updates.
To streamline Wedgwood Taiwan’s e-commerce visuals and empower their team, dipp had a brief interview with the Wedgwood’s team and implemented a three-step approach:
We categorized all plates, cups, and mugs into four distinct size groups (Small, Medium, Large, Extra Large) to create immediate clarity. This eliminated confusion about product purpose and ensured a structured, user-friendly display.
All products were bottom-aligned to maintain consistency across product listing images, making it effortless for customers to compare sizes.
We designed customizable banner templates so the team could create promotional visuals without relying on an external agency.
To reduce production bottlenecks, we introduced reusable design assets, including sales stickers and promotional graphics, allowing for quick content updates.
While Wedgwood Taiwan gained independence in managing everyday visuals, our studio remained available for high-volume campaign execution, ensuring seamless adaptation to seasonal promotions and sales events.
Visually consistent and organized storefront
The updated images for e-commerce created a clean, structured look, improving navigation and product differentiation. Customers could now instantly recognize product types without second-guessing dimensions.
Faster, in-house creative production
Wedgwood’s team can now design house ads, update promotional pages, and launch campaigns independently, significantly reducing turnaround times.
Agency dependence reduced
Only complex design requests are now handled by dipp’s studio, allowing Wedgwood to focus on marketing execution without operational delays.
By leveraging dipp’s expertise in e-commerce creative optimization, Wedgwood Taiwan transformed its online store into a structured, visually engaging shopping experience—driving both efficiency and conversion rates.
Contact us, to get your customized e-commerce workflow optimization plan.
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