Levi’s Taiwan achieves 90% production cost savings by adopting Dipp's Creative Automation

Levi’s Taiwan takes production in-house, improving production efficiency by 90%

Levi’s Taiwan, a leading fashion brand, launches thousands of products annually, with 60% of launches concentrated in a demanding four-month high season. Managing this volume while adhering to strict brand guidelines across multiple ecommerce platforms presented significant challenges.

By adopting Dipp’s creative automation platform, Levi’s Taiwan dramatically improved production efficiency, achieving a 90% reduction in production costs and taking the entire process in-house.

The challenge: Managing high volumes of complex visuals

Every year, Levi’s Taiwan launches approximately 2,000 products across its brand website and multiple marketplaces. During the high season (two months in winter and two in summer), the team managed:

• 1,200 product launches, each requiring visuals for product description pages, thumbnails, and sizing charts.
• Platform-specific customization: Visuals needed unique adjustments for each platform, adhering to brand guidelines.
• High-volume manual tasks: Tasks like image cropping, color adjustment, and sizing chart creation were labor-intensive and repetitive, demanding significant resources.

The result? A team of 10 off-site production artists and one in-house art director struggled to keep up with the demands, leading to inefficiencies, high costs, and limited scalability.

Thumbnail images, product description images and sizing charts for hundreds of products
all created within minutes

Image adjustments & cropping
For Levi’s, a major bulk of work requires taking product photography, removing the background, making color adjustments and cropping products to be within the strict composition guides that are dictated by global brand guidelines. Even with strict guidelines and this being a very straightforward and repetitive operation, it still requires manual execution.

Sizing charts
Creating sizing charts is a common challenge for all apparel and fashion brands. Similar to cropping, this is an extremely tedious and repetitive process that requires production artists to copy numbers from a spreadsheet and paste them into a Photoshop file. This one copy-and-paste operation may need to be executed 100 times, just to complete one sizing chart, not to mention the even more tedious process of reviewing sizing charts.

File naming
Another, seemingly insignificant, feature was the ability to define a custom batch filename format. At first glance, this seems like a perfectly logical feature, since we’re looking at batch-creation of 100s of images. But in fact, this feature has implications for SEO and user browsing experience. We’ll discuss the significance of this shortly.

The Solution: Streamlined processes with creative automation

The Levi’s discovered our solution through one of our monthly seminars. We met, learned about their needs, introduced our solution and saw where our platform really excelled at solving Levi's challenges.

Levi’s and we decided on a pilot program, during which we’d provide a managed service and at the same time develop additional features to address all of their needs.

1. Batch image editing & cropping

• Automated cropping and color adjustments for product visuals using predefined brand guides.
• Enabled bulk processing, eliminating the need to review every image manually.

For any clothing brand that sells online, providing a surprise-free experience for the customer is crucial. Therefore, providing as much information about the fit as possible is essential to minimize returns and unhappy customers.

• Replaced the repetitive manual process of copying and pasting numbers into Photoshop with a spreadsheet-to-image feature.
• Allowed instant creation of sizing charts directly from spreadsheets, saving countless hours.

The third part of Levi’s automation process has to do with user experience and specifically, the order in which the images appear on their platforms. Since the order of images is determined by their filename, batch-naming files allows Levi’s to control the order of images no matter the platform they are being uploaded to.

• Automated custom file naming ensured consistent branding and SEO optimization.
• Controlled the display order of images across platforms for a seamless user experience.

The results: Efficiency, cost savings, and scalability

With Dipp’s creative automation and studio service, Levi’s Taiwan achieved remarkable results:

• 90% reduction in production costs: Eliminated the need for 10 off-site production artists, reducing the team to just one art director with Dipp’s support.
• Improved time-to-market: Thousands of product visuals created and deployed in minutes.
• Enhanced brand consistency: Automated cropping, coloring, and file naming ensured visuals adhered to global brand guidelines.
• Minimized errors: Automation reduced the risk of human error in repetitive tasks.
• Increased scalability: Levi’s Taiwan can now respond to market demands quickly, maintaining high standards without additional resources.

Levi’s Taiwan’s partnership with Dipp showcases the transformative power of creative automation in ecommerce. By streamlining workflows and eliminating inefficiencies, Levi’s significantly boosted operational efficiency, reduced costs, and enhanced their ability to scale.

Contact us, to get your customized e-commerce workflow optimization plan.