Five trends you don’t want to miss for your eCommerce brand. A short roundup of new tech and trends that we'll see in the coming year!
How can brand reallocate marketing budget - focusing on e-commerce, decrease OOH and increase OTT are just some of the things marketers are thinking...
COVID-19 has caused people to exhibit different purchasing behaviors and there is basically no industry that is not affected by coronavirus.
With brands like Samsung, Volvo, WWF & IKEA tapping into the AR/VR marketing trends, BCG reported that 90% of consumer advertisers will join the game.
It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.
Having a style guide helps to keep a brand vision alive and makes sure that the audience understands your messaging properly.
While Canva or Bannersnack allows you to play the designer via drag & drop, a subjective design process can be inefficient leading to undesirable...
Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.
No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...
As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.
We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.
There's no doubt that many likes make your brand look more credible, but it doesn’t say anything about the actual conversion.
WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.
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