dipp | A centralized hub for your CreativeOps (5)

Understand A/B Testing and achieve the best results for your brand

No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...

Natalia Kosińska Jun 11, 2019

Insider

Every ad is a promise that your brand is expected to keep

As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.

Natalia Kosińska Jun 4, 2019

SaaS

Highlights from Echelon Asia Summit 2019

We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.

Natalia Kosińska May 28, 2019

Marketing trends

Winning the social media popularity contest may not bring you actual sales

There's no doubt that many likes make your brand look more credible, but it doesn’t say anything about the actual conversion.

Natalia Kosińska May 15, 2019

Design tips

The psychology behind visual treatments

WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.

Natalia Kosińska May 7, 2019

The anatomy of a digital ad

The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.

Natalia Kosińska Apr 23, 2019

eCommerce insight

E-commerce in Southeast Asia: win with seasonality in sales

The most important peak in e-commerce performance worldwide is the last three months. SEA is no different, with 40% of online sales happening at that...

Natalia Kosińska Apr 16, 2019

Don't make your brand's messaging a jargon festival

The key to making consumers interested and your brand trustworthy is clear and true messaging – the craft of turning the complex into easily...

Natalia Kosińska Apr 9, 2019

Key insights about Malaysian eCommerce

More than 50% of Malaysians are e-commerce users and an average shopper brings a revenue of US$185. But where do they do this business?

Natalia Kosińska Apr 2, 2019

Insider

Where to e-commerce? Southeast Asia edition

With a projected market volume of over 45 billion USD in 2023, Southeast Asian e-commerce is growing fast – and it already accounts for 40% of global...

Natalia Kosińska Mar 26, 2019

Design tips

Your brand’s ads might be an example of graphic art, not graphic design

Although art and graphic design happen to share similar outcomes, they are driven by very different processes employing different levels of...

Natalia Kosińska Mar 12, 2019

Marketing trends

What lies in the heart of a good digital ad?

Digital advertising is no longer just a description for banner ads randomly located on various websites – instead, it stands for a number of...

Natalia Kosińska Mar 5, 2019

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Stories of success, struggles & observations

Designer's take on 2024

Understand A/B Testing and achieve the best results for your brand

Every ad is a promise that your brand is expected to keep

Highlights from Echelon Asia Summit 2019

Winning the social media popularity contest may not bring you actual sales

The psychology behind visual treatments

The anatomy of a digital ad

E-commerce in Southeast Asia: win with seasonality in sales

Don't make your brand's messaging a jargon festival

Key insights about Malaysian eCommerce

Where to e-commerce? Southeast Asia edition

Your brand’s ads might be an example of graphic art, not graphic design

What lies in the heart of a good digital ad?

Join the dipp dive!