2025 eCommerce Trends and Strategies

We explore the top six e-commerce trends for 2025 and provide actionable strategies and an e-commerce calendar to help brands thrive in this dynamic market.

Wait… Is COACH cool again? The surprising comeback of a brand once known as ‘Your Mom’s Purse’

Coach’s sales rose 11% YOY to $1.7 billion in Q2 FY2025, accounting for 78% of total group revenue, making it the only brand under Tapestry to post...

Celia Ting Jul 24, 2025

eCommerce insight

China brands bet big on Singapore: What Chagee & Pop Mart reveal about SEA retail today

Chinese brands like Chagee and Pop Mart are using Singapore not just as a launchpad, but as a strategic headquarters for regional expansion. Their re

Celia Ting Jun 18, 2025

eCommerce insight

Starbucks Brings Heritage to the Brew with First Shophouse Outlet in Singapore

Discover how Starbucks, Nespresso, and Blue Bottle are localizing their global coffee strategies—starting with Starbucks' new heritage store in...

Celia Ting May 22, 2025

eCommerce insight

Who's HAMCUS? Jennie's latest look captured global attention

When BLACKPINK’s Jennie wears something, the world takes notice. In her latest song Like Jennie, she effortlessly showcases HAMCUS...

Celia Ting Apr 17, 2025

eCommerce insight

MUJI Brand Analysis: Lessons in E-Commerce Success from a Minimalist Giant

MUJI, the Japanese retailer that’s turned “less is more” into a global phenomenon. Online, this translates to a seamless, calming digital presence.

Celia Ting Apr 10, 2025

eCommerce insight

The winning formula for high-converting eCommerce product displays

In the fast-paced world of eCommerce, your product displays are the digital storefront that can make or break a sale.

Celia Ting Apr 1, 2025

eCommerce insight

Coupang Hits Record ₩41 Trillion in Sales, Marks Second Year of Profitability

According to the consolidated earnings report submitted to the U.S. SEC on the 26th Feb. by Coupang Inc., Its revenue for the 2024 Q4 sees a 28% YoY...

Celia Ting Mar 20, 2025

eCommerce insight

What Is Creative Automation? A Beginner’s Guide for E-Commerce Brands

Creative Automation is changing the way e-commerce brands handle design and marketing visuals. Brands can generate high-quality banners and ads at...

Celia Ting Mar 10, 2025

eCommerce insight

MUJI opens its first U.S. food market – What’s the Strategy?

MUJI has taken a bold step into the food industry by launching its first U.S. food market at Chelsea Market, New York. What's the strategy behind it?

Celia Ting Mar 6, 2025

Marketing trends

What Uniqlo knows about branding that others don’t

Uniqlo's commitment to simplicity allows customers to focus on the clothing itself and here's how they achieve it.

Celia Ting Feb 20, 2025

eCommerce insight

Who's Whatnot? Can Whatnot Bring Live Shopping to the West?

Who's Whatnot? Whatnot focuses on interactive, real-time shopping experiences where sellers engage with audiences via live streams

Celia Ting Feb 6, 2025

Marketing trends

Jellycat vs. PopMart: The Success Formula Behind Their Billion-Dollar Revenue

Explore how Jellycat and PopMart dominate the "kidult" market with unique strategies, from community building to limited editions and emotional...

Celia Ting Jan 28, 2025

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Stories of success, struggles & observations

2025 eCommerce Trends and Strategies

Wait… Is COACH cool again? The surprising comeback of a brand once known as ‘Your Mom’s Purse’

China brands bet big on Singapore: What Chagee & Pop Mart reveal about SEA retail today

Starbucks Brings Heritage to the Brew with First Shophouse Outlet in Singapore

Who's HAMCUS? Jennie's latest look captured global attention

MUJI Brand Analysis: Lessons in E-Commerce Success from a Minimalist Giant

The winning formula for high-converting eCommerce product displays

Coupang Hits Record ₩41 Trillion in Sales, Marks Second Year of Profitability

What Is Creative Automation? A Beginner’s Guide for E-Commerce Brands

MUJI opens its first U.S. food market – What’s the Strategy?

What Uniqlo knows about branding that others don’t

Who's Whatnot? Can Whatnot Bring Live Shopping to the West?

Jellycat vs. PopMart: The Success Formula Behind Their Billion-Dollar Revenue

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