The Creative Automation advantage: How HHG achieved 3x growth and 4x efficiency

Transforming eCommerce operations: HHG achieved scalable growth with streamlined creative workflows

Hsin Hsin Galaxy (HHG), a leading Taiwanese e-commerce enabler, managing several high-profile brands, including Pandora, Kao, Unilever, Hills, and more. Pandora known for its minimalist yet striking branding, became the perfect candidate for HHG’s pilot program using dipp’s creative automation solution. With the onset of the pandemic, HHG recognized the need to optimize its creative processes to meet growing demand efficiently.

“We had been seeking to simplify the iterative process of sending design requests back and forth between our business and design teams. Over the past three years, we have implemented "real-time adjustments" on the Dipp platform, enabling seamless collaboration between our teams on a single platform. Our client base has tripled, and our team's productivity has also increased threefold.”

- Ethan Shaw, Director of HHG

The challenge: Scaling eCommerce success amid high-frequency design demands and limited resources

Scaling HHG’s business faced significant hurdles:

1. Labor-intensive design processes:
   Constantly updating visuals for multiple brands required resizing, revising campaign messaging, and exporting files—tasks that drained time and resources.

2. High cost of scaling:
   Adding new clients would exponentially increase costs due to the need for additional designers to manage the workload.

3. Communication bottlenecks:
   Iterative feedback loops between brand and design teams slowed production timelines and hampered responsiveness to market changes.

HHG needed a solution that could simplify its design processes while protecting brand equity and supporting growth without increasing costs.

The solutions: Streamlining eCommerce visual production with dipp's automation and collaborative workflow with dipp

Step 1: Organizational and creative restructuring

HHG partnered with dipp to revamp its creative operations. The collaboration focused on:

• Defining brand guidelines: Designers set clear visual guidelines and built templates aligned with each brand’s style.
• Streamlining communication: Non-designers could independently produce visuals, reducing reliance on designers.
• Enhancing production speed: Templates and automated workflows enabled faster turnaround for updates and campaigns.

Step 2: Tailored onboarding and workshops

To ensure smooth adoption, HHG implemented a step-by-step onboarding process:

• Workshops for brand teams: Regular training sessions introduced team members to the platform’s self-serve features.
• Piloting with Pandora Jewelry: As an early adopter, Pandora demonstrated the potential of automated production by reusing layouts for quick visual updates.

Step 3: Self-serve creative automation service

dipp’s platform empowered HHG’s teams to:

• Create visuals independently using pre-designed templates.
• Make real-time adjustments to campaigns based on market trends.
• Scale creative production without the need for additional designers.

The results

1. Significant growth and efficiency gains

• 3x their brand count over the past 3 years, while only hiring two additional designers

• Able to push 2x the number of campaigns than before

• 4x their production efficiency when measuring time spent creating one campaign

2. Exceptional performance during the pandemic

Pandora Jewelry, one of HHG’s key brands, experienced a 23% year-over-year (YoY) growth during the pandemic, attributed partly to HHG’s ability to adapt campaigns quickly to market demands.

3. Improved client management

HHG leveraged its expertise in Taiwanese e-commerce to educate clients on consumer behavior and best practices, streamlining the campaign briefing process for automated production.

4. Strategic Creative Excellence

The real art comes when creative teams are able to develop art direction that:

• Meet client requirements and is able to accommodate all campaign information

• Works no matter what device or banner size it has to live on

• Does not look generic and repetitive

HHG’s collaboration with dipp illustrates how automation can unlock growth and efficiency for e-commerce enablers. By embracing workflow automation and empowering non-designers, HHG scaled its operations seamlessly, ensuring timely, high-quality campaign production.

For businesses seeking to scale without incurring additional costs, HHG’s success story demonstrates the transformative impact of aligning technology with strategic creativity.

Contact us, to get your customized e-commerce workflow optimization plan.