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SaaS

Why software adoption is so difficult

It’s not a simple matter of purchasing an account for every employee and enforcing usage. It’s a matter of making organizational changes so every...

Marketing Trends

Dipp's Ad Tech Review 2019

It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.

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