Dipp aims to transform visual design process into a scientific one through design analysis and automation as we head into the future of automation.
How can brand reallocate marketing budget - focusing on e-commerce, decrease OOH and increase OTT are just some of the things marketers are thinking...
COVID-19 has caused people to exhibit different purchasing behaviors and there is basically no industry that is not affected by coronavirus.
With brands like Samsung, Volvo, WWF & IKEA tapping into the AR/VR marketing trends, BCG reported that 90% of consumer advertisers will join the game.
It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.
Having a style guide helps to keep a brand vision alive and makes sure that the audience understands your messaging properly.
While Canva or Bannersnack allows you to play the designer via drag & drop, a subjective design process can be inefficient leading to undesirable...
Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.
No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...
As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.