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Marketing Trends

Dipp's Ad Tech Review 2019

It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.

Marketing Trends

Brand Consistency in Omnichannel Marketing

Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.

Startup Life

Highlights from Echelon Asia Summit 2019

We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.

Algorithmic Design

The psychology behind visual treatments

WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.

Algorithmic Design

The anatomy of a digital ad

The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.

Retail

Key insights about Malaysian eCommerce

More than 50% of Malaysians are e-commerce users and an average shopper brings a revenue of US$185. But where do they do this business?

Retail

Where to e-commerce? Southeast Asia edition

With a projected market volume of over 45 billion USD in 2023, Southeast Asian e-commerce is growing fast – and it already accounts for 40% of global...

Advertising

What lies in the heart of a good digital ad?

Digital advertising is no longer just a description for banner ads randomly located on various websites – instead, it stands for a number of...

Startup Life

RISE Hong Kong 2018: Take Aways

To sum up our goal of ‘exposure’ was two-fold. See how much of our current product we need to adjust, what features to add and what features to shake...

Startup Life

RISE Hong Kong 2018: Day 3

As the 5 P’s in your high school gym used to say, Proper Preparation Prevents Poor Performance, so always be prepared. Preparation starts with one...

Startup Life

RISE Hong Kong 2018: Day 2

We arrived at the convention center at 8am to set up and make sure we had ample time to mentally prepare for the pitch at 9am; we were the first...

Startup Life

RISE Hong Kong 2018: Day 1

RISE Conference is an international startup conference, with talks, workshops, pitch competitions for blindly optimistic startups like dipp.

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