Dipp aims to transform visual design process into a scientific one through design analysis and automation as we head into the future of automation.
How can brand reallocate marketing budget - focusing on e-commerce, decrease OOH and increase OTT are just some of the things marketers are thinking...
COVID-19 has caused people to exhibit different purchasing behaviors and there is basically no industry that is not affected by coronavirus.
With brands like Samsung, Volvo, WWF & IKEA tapping into the AR/VR marketing trends, BCG reported that 90% of consumer advertisers will join the game.
It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.
Having a style guide helps to keep a brand vision alive and makes sure that the audience understands your messaging properly.
While Canva or Bannersnack allows you to play the designer via drag & drop, a subjective design process can be inefficient leading to undesirable...
Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.
No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...
As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.
We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.
There's no doubt that many likes make your brand look more credible, but it doesn’t say anything about the actual conversion.
WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.
The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.
The most important peak in e-commerce performance worldwide is the last three months. SEA is no different, with 40% of online sales happening at that...
The key to making consumers interested and your brand trustworthy is clear and true messaging – the craft of turning the complex into easily...
More than 50% of Malaysians are e-commerce users and an average shopper brings a revenue of US$185. But where do they do this business?
With a projected market volume of over 45 billion USD in 2023, Southeast Asian e-commerce is growing fast – and it already accounts for 40% of global...
Although art and graphic design happen to share similar outcomes, they are driven by very different processes employing different levels of...
Digital advertising is no longer just a description for banner ads randomly located on various websites – instead, it stands for a number of...
We have watched 5 inspiring TED Talks on idea creation and advertising. All of them share some thought-provoking insights which are worth analyzing...
There are two very important trends taking over advertising – personalization, and automation. Through automation, the feeling of annoyance gets a...
The ability for a composition to take the shape of any size and proportion that's forced upon it and still communicate everything it has to convey.
Keep it short, to the point without additions that may or may not ‘appeal to more people’. In other words, don’t talk about how your annual sale is...
To sum up our goal of ‘exposure’ was two-fold. See how much of our current product we need to adjust, what features to add and what features to shake...
As the 5 P’s in your high school gym used to say, Proper Preparation Prevents Poor Performance, so always be prepared. Preparation starts with one...
We arrived at the convention center at 8am to set up and make sure we had ample time to mentally prepare for the pitch at 9am; we were the first...
RISE Conference is an international startup conference, with talks, workshops, pitch competitions for blindly optimistic startups like dipp.