Case studies
Levi's Taiwan improves production efficiency by 90%
Levi’s Taiwan launches thousands of products every year with just one art director and dipp's automation platform!
Stories of success, struggles & observations
SaaS
Why software adoption is so difficult
It’s not a simple matter of purchasing an account for every employee and enforcing usage. It’s a matter of making organizational changes so every...
Case studies
Taiwanese eCommerce enabler Hsin Hsin Galaxy (HHG) grows 3x clientele with zero additional design costs
Discover HHGalaxy's innovative growth strategy as an e-commerce agency and learn how they help brands like L'Oreal and Pandora with design automation.
Case studies
Pandora defies pandemic business outlook & grows by optimizing their e-commerce process
In the wake of the Covid-19 pandemic, projections for the well-known Danish jeweler Pandora were looking dim for 2021. In spite of the harsh outlook,...
Marketing Trends
How to improve the visual design process for the future of automation?
Dipp aims to transform visual design process into a scientific one through design analysis and automation as we head into the future of automation.
Marketing Trends
Surviving COVID-19 & gaining competitive advantage for your brand
How can brand reallocate marketing budget - focusing on e-commerce, decrease OOH and increase OTT are just some of the things marketers are thinking...
Marketing Trends
The impact of Coronavirus (COVID-19) on digital marketing
COVID-19 has caused people to exhibit different purchasing behaviors and there is basically no industry that is not affected by coronavirus.
Marketing Trends
AR & VR - the Future of Advertising or a Temporary Trend?
With brands like Samsung, Volvo, WWF & IKEA tapping into the AR/VR marketing trends, BCG reported that 90% of consumer advertisers will join the game.
Marketing Trends
Dipp's Ad Tech Review 2019
It's predicted that martech spendings will increase by 27.1%, reaching $122 bln, by 2022. Let's look at some big moments in this industry in 2019.
Marketing Trends
Style Guide and Brand Uniformity in the Digital Age
Having a style guide helps to keep a brand vision alive and makes sure that the audience understands your messaging properly.
Marketing Trends
Why a drag & drop image editor doesn’t work for your brand?
While Canva or Bannersnack allows you to play the designer via drag & drop, a subjective design process can be inefficient leading to undesirable...
Marketing Trends
Brand Consistency in Omnichannel Marketing
Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.
Marketing Trends
Understand A/B Testing and achieve the best results for your brand
No digital marketer is Mr Omniscient and no digital content is Mr Right. That's why A/B Testing is the only key to unlock your target audience's...
Advertising
Every ad is a promise that your brand is expected to keep
As only 3% of clicks convert every year, as much as 97% of marketing budget is spent on… content that will never lead to an actual sale.
Startup Life
Highlights from Echelon Asia Summit 2019
We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.
social marketing
Winning the social media popularity contest may not bring you actual sales
There's no doubt that many likes make your brand look more credible, but it doesn’t say anything about the actual conversion.
Algorithmic Design
The psychology behind visual treatments
WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.
Algorithmic Design
The anatomy of a digital ad
The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.
電商經營
E-commerce in Southeast Asia: win with seasonality in sales
The most important peak in e-commerce performance worldwide is the last three months. SEA is no different, with 40% of online sales happening at that...
Advertising
Don't make your brand's messaging a jargon festival
The key to making consumers interested and your brand trustworthy is clear and true messaging – the craft of turning the complex into easily...
電商經營
Key insights about Malaysian eCommerce
More than 50% of Malaysians are e-commerce users and an average shopper brings a revenue of US$185. But where do they do this business?
Insider
Where to e-commerce? Southeast Asia edition
With a projected market volume of over 45 billion USD in 2023, Southeast Asian e-commerce is growing fast – and it already accounts for 40% of global...
Algorithmic Design
Your brand’s ads might be an example of graphic art, not graphic design
Although art and graphic design happen to share similar outcomes, they are driven by very different processes employing different levels of...
Advertising
What lies in the heart of a good digital ad?
Digital advertising is no longer just a description for banner ads randomly located on various websites – instead, it stands for a number of...
Marketing Trends
5 Inspiring TED Talks on Advertising and Idea Creation and What We Have Learnt from Them
We have watched 5 inspiring TED Talks on idea creation and advertising. All of them share some thought-provoking insights which are worth analyzing...
Advertising
What is the future of digital advertising? More time for creativity and increasing personalization
There are two very important trends taking over advertising – personalization, and automation. Through automation, the feeling of annoyance gets a...
Marketing Trends
Advertising & Programming: A Mad Man’s Time to Learn
The ability for a composition to take the shape of any size and proportion that's forced upon it and still communicate everything it has to convey.
social marketing
Social Content for Your Brand — In the Grand Scheme of Things
Keep it short, to the point without additions that may or may not ‘appeal to more people’. In other words, don’t talk about how your annual sale is...
Startup Life
RISE Hong Kong 2018: Take Aways
To sum up our goal of ‘exposure’ was two-fold. See how much of our current product we need to adjust, what features to add and what features to shake...
Startup Life
RISE Hong Kong 2018: Day 3
As the 5 P’s in your high school gym used to say, Proper Preparation Prevents Poor Performance, so always be prepared. Preparation starts with one...
Startup Life
RISE Hong Kong 2018: Day 2
We arrived at the convention center at 8am to set up and make sure we had ample time to mentally prepare for the pitch at 9am; we were the first...
Startup Life
RISE Hong Kong 2018: Day 1
RISE Conference is an international startup conference, with talks, workshops, pitch competitions for blindly optimistic startups like dipp.