As we’ve mentioned before, we are a digital asset management platform and a visual automation platform. Allow us to clarify what those two things are, what problems they solve are and what types of organizations find these two offerings useful. We’ll also mention what improvements they have seen since adopting our platform.
High SKU count
Multiple teams working together
Frequent visual changes
In short, a digital asset management is essentially a centralized storage space for brands to store, manage and keep track of their visual assets (things like product photography, logos, decorative elements, etc.). Keeping track means all assets are accounted for and no extras, accidental duplicates or unapproved assets will be stored or be available for use. This is particularly important if your brand assets are being used and accessed by many regions, many teammates and external parties.
Once a brand has sorted their assets and all teams are using approved only assets, the next step is standardizing and automating production of online visuals. Since the product offerings are not experiencing major changes from season to season, the compositional structure of online visuals will stay consistent.
Take these three different visuals, all use the same exact structure. Imagine doing this all without having to bore the design team with bottle swaps or background image changes
Our latest offering, we’ve released our visual library. This part of the platform records and organizes product visuals from all e-commerce platforms. This is very helpful for our clients when looking for visual inspiration, historical visual trends and especially when creating new campaign briefs. With the visual library, campaign briefs can be very precise when it comes to adding visual references for the design and production team.
Our platform is used by both large enterprises and small & medium-sized businesses with SKU counts ranging from 1000s to as few as 20.
Below is a rough comparison of the types and scale of brands we work with. Checkout our client case studies for more details.
Enterprise brandsThese are the brands that have multiple campaigns happening simultaneously. And each of these campaigns have multiple teams contributing to them. Typically these are the business team, marketing & performance teams, brand management teams and of course design & production teams. |
Small & medium-sized businessesTypically, these are the brands that are either outsourcing their design production work to a freelancer or they are trying to do it themselves. These small teams are usually made up of marketers and business people who spend most of their time in some sort of a spreadsheet editor. Getting the most out of our platform |
While some of our clients do purchase just the platform itself and will use it on their own, others take time to onboard in order to straighten out and bring efficiency to the part of their process that has little to do with our platform.
During onboarding, we complete a few crucial tasks with our clients:
Review the campaign briefing process
Review the production process
Review the approval process
Completing and resolving parts of the process that are inefficient is important, when it comes to implementing our platform. If we look at our platform as a factory assembly line, everything that goes on that assembly line must be standardized. Otherwise, the assembly line will produce defective products.
As always, don’t hold back with questions or comments!