From manual to automated: How Jaspal optimized eCommerce production with dipp

Creative automation brings much-needed efficiency to a fast-paced e-commerce operation

Jaspal is a Thai holding company managing multiple fashion brands, faced significant challenges in their ecommerce operations. With only two in-house designers handling creative tasks for their diverse business units, inefficiencies were inevitable. By adopting Dipp’s creative automation platform, Jaspal transformed its workflow, saving time and resources while enhancing ecommerce efficiency.

The challenge: Time-consuming manual processes

Jaspal’s ecommerce workflow heavily relied on repetitive tasks like:

• Resizing product photography for various platforms
• Adding logos to product images
• Completing size charts
• Implementing custom file naming for SEO

File naming alone required a dedicated full-time employee, highlighting the inefficiency of their manual processes. These mundane tasks consumed resources that could have been better allocated to creative strategy and innovation.

The solution: Creative Automation with Dipp

As we’ve talked about in our article on how to establish design patterns, one of the first things we do during onboarding is reviewing past creatives and discovering repeating patterns.

By onboarding Dipp, Jaspal revolutionized its ecommerce creative operations. Here's how:

1. Identifying and automating design patterns

   • Dipp analyzed Jaspal's existing creative outputs to establish repeatable design patterns for product thumbnails, size charts, and branding visuals.
   • These patterns were converted into reusable layouts on Dipp’s platform, making them readily accessible for future projects.

2. Spreadsheet-to-Image automation

   • Using Dipp’s spreadsheet-to-image feature, Jaspal’s team could upload a simple spreadsheet to populate visuals in minutes.
   • Consistency across product visuals, including sizing and alignment, was achieved effortlessly.

3. Batch file renaming for SEO

   • A standout feature for Jaspal was Dipp’s custom batch file renaming, enabling SEO-friendly filenames at scale.
   • This feature eliminated the need for manual file renaming, saving the team significant time and effort.

The results: Efficiency and self-sufficiency

Jaspal’s ecommerce teams experienced a dramatic boost in efficiency:

• Time Savings: Hundreds of product images processed weekly in minutes rather than hours.
• Resource Optimization: Eliminated the need for two full-time roles dedicated to manual tasks.
• Scalable In-House Operations: All visuals produced internally without any bottlenecks or request queues.
• Enhanced SEO: Consistently optimized file names boosted ecommerce visibility.

With Dipp’s creative automation platform, Jaspal achieved self-sufficiency in ecommerce production, allowing the team to focus on strategic growth while maintaining high standards of efficiency and consistency.

Jaspal’s success story illustrates how creative automation can revolutionize ecommerce workflows. By reducing manual effort and streamlining processes, Dipp empowers businesses to scale efficiently while boosting online sales and SEO performance. 

Contact us, to get your customized e-commerce workflow optimization plan.