Today, we’re looking at the various creative solutions that offer similar functions and benefits. As we’ve mentioned in our previous articles, CreativeOps is the hot topic in town as it gives the creative department a seat at the decision-making table. While the recent advancement of AI has re-energized the creative world, the idea of creative operations has been around for much longer. So, we’ll take a look at some of the usual suspects in the space and make some comparisons.
Without a doubt, Adobe’s Photoshop is the benchmark for all pixel-based image editing software. Having gone through countless number of iterations over its storied 30-year existence, Adobe has not only become the standard and most popular image editing software in the world, but it has defined and re-defined the way image editing software must look, function, and behave.
In spite of all that prowess, as far as e-commerce needs are concerned, dipp definitely has an edge when it comes to industry-specific function requirements. Our strong focus on brands' creative needs and improvement of operational efficiency put us in a position of adapting key visuals, which are typically created in Photoshop, into all proportions and sizes for any and all products that a brand needs visuals for.
Given the magnitudinal difference between these two products, we will focus on features related to e-commerce.
|
Photoshop |
dipp |
| AI background removal | AI background removal |
| AI background extend | AI background extend |
| Basic features for bulk-populating | Advanced bulk-population feature |
| Multi-artboard editing becomes burdensome for most computers | Multi-size & multi-product web-based platform, does not struggle under load |
| No spreadsheet-to-image bundle creation process | Spreadsheet-to-image bundle creation |
| Limitless possibilities for the professional Photoshopper | Necessity-driven features for anyone to use |
While it’s silly to compare Photoshop with a spring chicken like dipp, when it comes to brand visual creation, there are features we consider to be superior to what is possible in Photoshop. Using dipp to re-size original key visuals into any proportion imaginable and then populate them with product information is the most efficient way of scaling e-commerce visuals.
First off, Canva, the massive success that it is, is focused on the everyday design tasks that the non-designer individual must complete. Whether it be a task to create a social post, a postcard, or an email invite, Canva allows the non-designer to complete design tasks without hiring an expensive designer.
Second, Canva’s focus on one-off design creation allows the interface to be simple and straightforward. Not to mention the professionally designed templates and asset libraries users can access. Allowing a non-designer to produce aesthetically pleasant visuals like a designer is indeed a no small feat.
As for dipp, our focus is on team collaboration and the bulk process to output a large amount of digital visuals in one go. While our platform requires onboarding, it ultimately does allow teams to produce a large number visuals for a high amount of SKUs and multiple sizes all at once.
For simplicity of comparison, we’ve listed out each platform’s strong points and the corresponding answer of the other platform.
| Canva | dipp |
| Basics | |
| Large library of design templates for all types of uses | Branded layouts specific for each brand |
| Easy to learn and simple interface for all users to complete all everyday tasks | Role-based interfaces to allow teams to produce e-commerce-related visuals |
| No login required, freemium model | Organization-based account required, all features available |
| Feature comparison | |
| Supports PSD format | Support PSD format |
| AI-powered background removal | AI-powered background removal |
| Brand kits and text styling presets | Brand style guides and text styling presets |
| Create custom templates for repeated usage | Create branded layouts for repeated usage |
| Edit one visual at a time | Edit multiple visuals at a time |
| No bulk content population via spreadsheet | Bulk content population via spreadsheet |
Canva’s biggest advantage is its ability to allow non-designers to create individual visuals and set basic processes like a designer. With its vast stock asset libraries and templates, Canva lets everyday visuals look modern and professional.
As for dipp’s strengths, our platform is built for large brands with high SKU counts. Dipp also allows teammates from multiple departments to establish a single creative production operation where everyone can contribute.
Rocketium is perhaps the most similar to what we offer, with the main difference being in target focus. While Rocketium targets small to medium sized brands with e-commerce operations, dipp targets large enterprise-level brands and agencies with large volumes of products for all digital operations.
While both Rocketium and dipp offer similar suites of features, Rocketium’s interface is tailored for common tasks, and any creative team can start using it to complete daily requirements. Dipp on the other hand, since it tailors to enterprise-level brands and regional agencies, has a more particular set of features specifically built for the e-commerce requirements of the APAC region.
Below are each platform’s strong points and the corresponding answer of the other platform.
| Rocketium |
dipp |
| Basics | |
| A library of design templates for all types of uses | Branded layouts specific for each brand |
| Simple interface for teammates of various backgrounds to complete common design tasks | Role-based interfaces to allow different teams to produce e-commerce related visuals |
| Login required, trial available | Organization-based account required, all features available |
| Annual contract starts at US$50,000 | Tailored annual contract based on usage |
| Features | |
| Supports PSD format | Support PSD format |
| No brand asset storage and management | Brand asset management and storage |
| Brand kits and text styling presets | Brand style guides and text styling presets |
| Create custom templates for repeated usage | Create brand-specific layouts for repeated usage |
| Edit multiple visuals at once | Edit multiple visuals at a time |
| Bulk content population via spreadsheet | Bulk content population via spreadsheet |
Rocketium is a great platform and for mid-size businesses, great reviews and it seems to be very easy to pick up and start creating in no time at all. Dipp has a more particular set of features specifically for the enterprise-level workflows in the APAC region, therefore the setup must be tailored to each enterprise brand’s needs.