dipp | A centralized hub for your CreativeOps

dipp compared to others in the creative operations field

Written by Mikhail Abramov | May 8, 2024 3:09:22 AM

Overview

Today, we’re looking at the various creative solutions that offer similar functions and benefits. As we’ve mentioned in our previous articles, CreativeOps is the hot topic in town as it gives the creative department a seat at the decision-making table. While the recent advancement of AI has re-energized the creative world, the idea of creative operations has been around for much longer. So, we’ll take a look at some of the usual suspects in the space and make some comparisons.

dipp vs Photoshop

Without a doubt, Adobe’s Photoshop is the benchmark for all pixel-based image editing software. Having gone through countless number of iterations over its storied 30-year existence, Adobe has not only become the standard and most popular image editing software in the world, but it has defined and re-defined the way image editing software must look, function, and behave. 

In spite of all that prowess, as far as e-commerce needs are concerned, dipp definitely has an edge when it comes to industry-specific function requirements. Our strong focus on brands' creative needs and improvement of operational efficiency put us in a position of adapting key visuals, which are typically created in Photoshop, into all proportions and sizes for any and all products that a brand needs visuals for. 

Platform comparisons

Given the magnitudinal difference between these two products, we will focus on features related to e-commerce. 

Photoshop

dipp
AI background removal AI background removal
AI background extend AI background extend
Basic features for bulk-populating Advanced bulk-population feature
Multi-artboard editing becomes burdensome for most computers Multi-size & multi-product web-based platform, does not struggle under load
No spreadsheet-to-image bundle creation process Spreadsheet-to-image bundle creation
Limitless possibilities for the professional Photoshopper Necessity-driven features for anyone to use

Conclusion

While it’s silly to compare Photoshop with a spring chicken like dipp, when it comes to brand visual creation, there are features we consider to be superior to what is possible in Photoshop. Using dipp to re-size original key visuals into any proportion imaginable and then populate them with product information is the most efficient way of scaling e-commerce visuals.

Dipp vs Canva

First off, Canva, the massive success that it is, is focused on the everyday design tasks that the non-designer individual must complete. Whether it be a task to create a social post, a postcard, or an email invite, Canva allows the non-designer to complete design tasks without hiring an expensive designer. 

Second, Canva’s focus on one-off design creation allows the interface to be simple and straightforward. Not to mention the professionally designed templates and asset libraries users can access. Allowing a non-designer to produce aesthetically pleasant visuals like a designer is indeed a no small feat. 

As for dipp, our focus is on team collaboration and the bulk process to output a large amount of digital visuals in one go. While our platform requires onboarding, it ultimately does allow teams to produce a large number visuals for a high amount of SKUs and multiple sizes all at once. 

Platform comparisons

For simplicity of comparison, we’ve listed out each platform’s strong points and the corresponding answer of the other platform. 

Canva dipp
Basics
Large library of design templates for all types of uses Branded layouts specific for each brand
Easy to learn and simple interface for all users to complete all everyday tasks Role-based interfaces to allow teams to produce e-commerce-related visuals
No login required, freemium model Organization-based account required, all features available
Feature comparison
Supports PSD format Support PSD format
AI-powered background removal AI-powered background removal
Brand kits and text styling presets  Brand style guides and text styling presets
Create custom templates for repeated usage Create branded layouts for repeated usage
Edit one visual at a time Edit multiple visuals at a time
No bulk content population via spreadsheet Bulk content population via spreadsheet

Conclusion

Canva’s biggest advantage is its ability to allow non-designers to create individual visuals and set basic processes like a designer. With its vast stock asset libraries and templates, Canva lets everyday visuals look modern and professional.

As for dipp’s strengths, our platform is built for large brands with high SKU counts. Dipp also allows teammates from multiple departments to establish a single creative production operation where everyone can contribute.

Dipp vs Rocketium

Rocketium is perhaps the most similar to what we offer, with the main difference being in target focus. While Rocketium targets small to medium sized brands with e-commerce operations, dipp targets large enterprise-level brands and agencies with large volumes of products for all digital operations.

While both Rocketium and dipp offer similar suites of features, Rocketium’s interface is tailored for common tasks, and any creative team can start using it to complete daily requirements. Dipp on the other hand, since it tailors to enterprise-level brands and regional agencies, has a more particular set of features specifically built for the e-commerce requirements of the APAC region.

Platform comparisons

Below are each platform’s strong points and the corresponding answer of the other platform. 

Rocketium

dipp

Basics
A library of design templates for all types of uses Branded layouts specific for each brand

Simple interface for teammates of various backgrounds to complete common design tasks Role-based interfaces to allow different teams to produce e-commerce related visuals
Login required, trial available Organization-based account required, all features available
Annual contract starts at US$50,000 Tailored annual contract based on usage
Features
Supports PSD format Support PSD format
No brand asset storage and management Brand asset management and storage
Brand kits and text styling presets Brand style guides and text styling presets
Create custom templates for repeated usage Create brand-specific layouts for repeated usage
Edit multiple visuals at once Edit multiple visuals at a time
Bulk content population via spreadsheet Bulk content population via spreadsheet

Conclusion

Rocketium is a great platform and for mid-size businesses, great reviews and it seems to be very easy to pick up and start creating in no time at all. Dipp has a more particular set of features specifically for the enterprise-level workflows in the APAC region, therefore the setup must be tailored to each enterprise brand’s needs.