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Marketing Trends

Brand Consistency in Omnichannel Marketing

Omnichannel marketingis an approach in which brands provide seamless customer experiences regardless which touchpoint(s) a customer is at.

Startup Life

Highlights from Echelon Asia Summit 2019

We did hundreds of product demos for visitors coming to the dipp booth and listened to interesting insights and gathered as much feedback as possible.

Algorithmic Design

The psychology behind visual treatments

WITH a fair level of collaboration between human intuition and data-driven selections can bring effective results… and a decent visual look.

Algorithmic Design

The anatomy of a digital ad

The typical elements of a digital ad are assets, slogan, copy, logo and a call-to-action (CTA). Let’s have a look into each of them.

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